Many people want to start their own business, but the reality of working for yourself can be entirely different to the dream and not everyone has what it takes to succeed. Successful business people are usually passionate, resourceful, driven and determined, while having many other skills and qualities.
Social media has revolutionised the way businesses communicate. It has enabled small firms to widen their exposure and strengthen ties with customers. And, in many ways, it has levelled the online playing field for small businesses.