Where do good business ideas come from? Inspiration can come when least expected, often when someone spots a gap in the market. ‘Eureka’ moments can give rise to unique products and services, but most business owners simply set out to improve an existing business idea. Before launch, you need to test your business idea thoroughly.
“We haven’t tried to ‘reinvent the wheel’ – just to create a great product and brand with a difference, one that donates some of its profits to desperately underprivileged children”